| Who is Afriforte? |
| AfriForte was established in February 2005 as the commercial arm of WorkWell, The Research Unit for People, Policy and Performance, Faculty of Economic and Management Sciences at the North-West University, Potchefstroom Campus. The purpose of Afriforte is to convert work wellness research into practical management tools that are culturally sensitive (equivalent and unbiased) and SA/Africa-specific in order to promote and sustain economic growth in South Africa and ultimately Africa by creating work environments that promote productivity, safety, and service excellence. |
| |
| Our Vision and Mission |
 |
| Vision |
| We at Afriforte envision Africa specific employee health and wellness standards and practices rooted in cutting edge work wellness research that promotes the efficiency, effectiveness and wellness of the human capital of Africa towards global competitiveness. |
|
|
 |
| Mission |
| To serve those who serve our continent by creating work environments that promote effectiveness and efficiency at all levels.
To integrate work wellness theory and research into practical, Africa-specific work wellness models that is valid, authentic, fair, reliable and practical. |
|
|
| Our Values |
 |
| Respect |
| Showing unconditional positive regard for the humanness and diversity of all stakeholders. |
|
|
 |
| Fairness |
| Treating all people equally without favouritism or discrimination; ensuring that all actions are non-discriminative, equitable and in accordance with ethical principles. Demonstrating social consciousness by being a social partner whereby participation at all levels are cooperative and for the mutual benefit of all concerned. |
|
|
 |
| Quality Awareness |
| Recognising the investment principle; willingness to postpone the immediate gratification of needs so that long-term benefits could ensue; willingness not to compromise quality standards and ethical regulations; ability to defend safety and ethical regulations and not to deviate; and the willingness to take action to resolve inadequacies and discrepancies. |
|
|
 |
| Innovation |
| Exploiting own and other's technical and business knowledge to create synergy; creating new procedures and processes; enhancing existing procedures and processes; making active efforts to influence events rather than accepting them passively; displaying original thinking on new points of view; and being an agent of change.. |
|
|
 |
| Flexibility |
| Recognising the merit of and adopting new ideas; willingness to change and to learn; open-mindedness toward sound suggestions (i.e. holding to a sound course of action unless or until a better alternative arises).. |
|
|
|
 |
| The Board of Directors |
| Dr Ina Rothmann |
 |
Chief Executive Officer |
|
PhD Pharmacy Practice: Pharmaceutical & Therapeutic Care Registered Pharmacist |
|
Area of Expertise: Health Economics, Pharmaceutical Care, Anti-retroviral treatment and management, Pharmacotherapy, and Training & Development |
|
Afriforte Shareholder |
|
| Mr Ian Rothmann |
|
BSc (Hons.) in Information Technology |
|
Area of expertise: Data Management and Warehousing, Expert Systems, Management Support Systems & Programming |
|
Member of the Executive Committee |
|
| Mr Satish Roopa |
|
M.Phil, B.Juris, LLB |
|
Area of expertise: Work Wellness Legislation, Labour Legislation, Skills Development, and Organisational Transformation |
|
Afriforte Shareholder |
|
| Dr Rudi van der Walt |
|
Director: Innovation, North-West University |
|
Represents North-West University as an Independent Director on the Afriforte Board of Directors |
|
|
|
